10 American Whisky
A series of social ads for Ballantine’s whisky needed editing to suit four distinct markets, each with different languages and cultural sensitivities.
The ads would be comprised of footage, titles, music and VO.
Each language would need not only its own title layouts and timings, but also different labels on the whisky bottles.
Our focus for the edit was energy and engagement, and optimising the timing of the copy relative to the music.
Having first edited the music, we focused on the picture edit and motion design for the English version. Then our editor and designer moved on to the Spanish, Hungarian and Ukrainian variants, whilst our flame artist handled the product swaps.
These bottles getting passed around in dark spaces required some advanced modelling in 3D, with careful manipulation of lighting and reflections.
After replacing every bottle in each edit, we onlined and delivered all 36 deliverables in three aspect ratios.