Crowdfunding Film
PLUM GUIDE
Plum Guide needed a crowdfunding video to inspire confidence in their business, the team behind it, and its prospects for growth.
Plum Guide is a company that handpicks the world’s best vacation rentals, holiday homes, short term lets and Airbnbs from over 25 different sites.
Achieving the goal of their video would depend on the fluency of the interviews, strong data presented compellingly, and engaging and brand-accurate creative in both the motion design and the live action.
Tentacle owned the video creation from beginning to end.
This included the creative storyboarding in pre-production, the production of the on-location interviews, as well as the post-production elements of motion design and video edit, and final dubbing and colour grade.
We incorporated techniques to ensure the interviews captured would remain script-accurate while also coming across as genuine and natural as a conversation.
We decided that the story would be told through the interviews, which most of the time could be presented as Voice Over in the film.
Around 60% of the script could be read from the page, to ensure word accuracy, and the rest would be delivered spontaneously through interview-style questioning, to capture honest and genuine expressions on camera.
As a result, 40% of total funding that was secured for Plum Guide during the fundraising period came solely from our one video.
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