Premier League LED Show
WEST HAM UNITED
West Ham United asked us to create a pre-match video experience using every screen in their stadium to get 60,000 people as excited as possible right before kick off.
The club’s home ground, formerly The Olympic Stadium, contains over 300 screens. Aside from the scoreboards, the mid-tier ribbons and perimeter boards had only ever been used for advertising.
Creatively and technically this would be a first for the stadium.
Their screens play out of systems run by different teams, and are not actually connected.
In order for us to craft animations that would appear to move between the different levels of screens, we first modelled the stadium to calculate the spatial arrangements.
Working with the club’s team of AV and lighting contractors, our engineers devised a robust playout system with frame-accurate sync.
We built our visuals to emphasise moments of high drama in the light show, and leverage dark lights-out moments where the screens could be the main star.
The visuals were a combination of 2D and 3D animations, edits of existing footage and imagery of the players and fans.