{"id":806,"date":"2022-10-11T11:03:45","date_gmt":"2022-10-11T11:03:45","guid":{"rendered":"https:\/\/tentacle.wpengine.com\/?post_type=work&#038;p=806"},"modified":"2023-07-25T17:51:18","modified_gmt":"2023-07-25T16:51:18","slug":"west-ham-united","status":"publish","type":"work","link":"https:\/\/wordpress.tentaclelive.net\/work\/west-ham-united\/","title":{"rendered":"WEST HAM UNITED"},"content":{"rendered":"\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/WestHamm_Clip_1_SQ_optimised.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\"><strong>West Ham United asked us to create a pre-match video experience using every screen in their stadium to get 60,000 people as excited as possible right before kick off.<\/strong><\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">The club\u2019s home ground, formerly The Olympic Stadium, contains over 300 screens. Aside from the scoreboards, the mid-tier ribbons and perimeter boards had only ever been used for advertising.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-dark-color has-text-color\">Creatively and technically this would be a first for the stadium.<\/h3>\n\n\n\n<p>Their screens play out of systems run by different teams, and are not actually connected.<\/p>\n\n\n\n<p>In order for us to craft animations that would appear to move between the different levels of screens, we first modelled the stadium to calculate the spatial arrangements. <\/p>\n\n\n\n<p>Working with the club\u2019s team of AV and lighting contractors, our engineers devised a robust playout system with frame-accurate sync.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/WestHamm_Clip_8_SQ_optimised.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/WestHamm_Clip_3_SQ_optimised.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">We built our visuals to emphasise moments of high drama in the light show, and leverage dark lights-out moments where the screens could be the main star.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">The visuals were a combination of 2D and 3D animations, edits of existing footage and imagery of the players and fans.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-dark-color has-text-color\">The upfront technical and creative planning led to a dazzling display and smooth playout on Match Day, and we ended up creating two more video experiences for WHU\u2019s 2021-2022 season.<\/h3>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/WestHamm_Clip_5_SQ_optimised.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:20vw;padding-bottom:20vw;min-height:714px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-charcoal-background-color has-background-dim\"><\/span><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-808\" alt=\"West Ham United Premier League Match Day Visuals\" src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SELECTS_LIVE.00_34_49_12.Still023_OPTIMISED.jpg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"inherit-container-width wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-testimonial uagb-slick-carousel uagb-tm__arrow-outside uagb-block-5e9b630f uagb-post__carousel_notset uagb-post__carousel_notset-tablet uagb-post__carousel_notset-mobile\"><div class=\"is-carousel uagb-tm__columns-1 uagb-tm__items\"><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-circle uagb-tm__image-position-bottom uagb-tm__bg-type-image \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">\u201d<strong>The level of transparency and directness with Tentacle was great, as was the level of technical knowledge and creativity. The whole team were upbeat and fully engaged with the project, and the final resulting visuals were amazing.<\/strong>\u201d<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Jayne Quinton<\/span><span class=\"uagb-tm__company\">Run of Show Producer, West Ham United<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-color has-green-background-color has-text-color has-background is-layout-constrained wp-container-7 wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:80px;padding-right:5%;padding-bottom:100px;padding-left:5%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">&gt; More?<\/h2>\n<\/div>\n\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"live\">\n    <a 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Premier League pre-match LED show on all stadium screens. Contact us for motion design, animation, video editing &amp; post production.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.tentaclelive.net\/work\/west-ham-united\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motion Design Studio | 2D 3D Animation | West Ham United | TENTACLE\" \/>\n<meta property=\"og:description\" content=\"Tentacle video production company. Premier League pre-match LED show on all stadium screens. 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The club\u2019s home ground, formerly The Olympic Stadium, contains over 300 screens. Aside from the scoreboards, the mid-tier ribbons and perimeter boards had only ever been&hellip;","_links":{"self":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/work\/806"}],"collection":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/media?parent=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}