{"id":786,"date":"2022-10-10T14:16:22","date_gmt":"2022-10-10T14:16:22","guid":{"rendered":"https:\/\/tentacle.wpengine.com\/?post_type=work&#038;p=786"},"modified":"2023-07-25T18:26:52","modified_gmt":"2023-07-25T17:26:52","slug":"plum-guide","status":"publish","type":"work","link":"https:\/\/wordpress.tentaclelive.net\/work\/plum-guide\/","title":{"rendered":"PLUM GUIDE"},"content":{"rendered":"\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Plum_CS_1_optimised.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">Plum Guide needed a crowdfunding video to inspire confidence in their business, the team behind it, and its prospects for growth.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Plum Guide is a company that handpicks the world&#8217;s best vacation rentals, holiday homes, short term lets and Airbnbs from over 25 different sites.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Achieving the goal of their video would depend on the fluency of the interviews, strong data presented compellingly, and engaging and brand-accurate creative in both the motion design and the live action.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-dark-color has-text-color\">Tentacle owned the video creation from beginning to end.<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">This included the creative storyboarding in pre-production, the production of the on-location interviews, as well as the post-production elements of motion design and video edit, and final dubbing and colour grade.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Plum_CS_2_optimised.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Plum_CS_3_optimised.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">We incorporated techniques to ensure the interviews captured would remain script-accurate while also coming across as genuine and natural as a conversation.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">We decided that the story would be told through the interviews, which most of the time could be presented as Voice Over in the film. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Around 60% of the script could be read from the page, to ensure word accuracy, and the rest would be delivered spontaneously through interview-style questioning, to capture honest and genuine expressions on camera.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-dark-color has-text-color\">As a result, 40% of total funding that was secured for Plum Guide during the fundraising period came solely from our one video.<\/h3>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Plum_CS_4_optimised.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"padding-top:20vw;padding-bottom:20vw\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-790\" alt=\"Plum Guide Crowdfunding Film\" src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/PLUM-GUIDE-2.00_04_09_18.Still005_OPTIMISED.jpg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"inherit-container-width wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-uagb-testimonial uagb-slick-carousel uagb-tm__arrow-outside uagb-block-00db65ae uagb-post__carousel_notset uagb-post__carousel_notset-tablet uagb-post__carousel_notset-mobile\"><div class=\"is-carousel uagb-tm__columns-1 uagb-tm__items\"><div class=\"uagb-testimonial__wrap  uagb-tm__imgicon-style-circle uagb-tm__image-position-bottom uagb-tm__bg-type-image \"><div class=\"uagb-tm__content\"><div class=\"uagb-tm__overlay\"><\/div><div class=\"uagb-tm__text-wrap\"><div class=\"uagb-tm__desc\">\u201dI was honestly <mark style=\"background-color:rgba(0, 0, 0, 0);color:#ffffff\" class=\"has-inline-color\">bowled over<\/mark> by just how gracious and thoughtful everyone was on the shoots. The video was extremely good.\u201d<\/div><div class=\"uagb-tm__meta-inner\"><div class=\"uagb-testimonial-details\"><span class=\"uagb-tm__author-name\">Iona Carter<\/span><span class=\"uagb-tm__company\">Chief Experience Officer, Plum Guide<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-color has-green-background-color has-text-color has-background is-layout-constrained wp-container-7 wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:80px;padding-right:5%;padding-bottom:100px;padding-left:5%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">&gt; More?<\/h2>\n<\/div>\n\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"post\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/iwg\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/REGUS_OFFICE_16x9_5ses_Optimised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/IWG_STILL_6-1-1600x570.jpg\" \n                src=\"\" \n                id=\"block_0ab4ee2e5763de3234e3e9c209223a49\"\n                title=\"IWG Regus &#038; Spaces Social Campaigns\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/IWG_STILL_6-1-1600x570.jpg\"\n                alt=\"IWG Regus &#038; Spaces Social Campaigns\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">IWG<\/span>\n           <span class=\"artist\">Regus &#038; Spaces Social Campaigns<\/span>\n        <\/span>\n    <\/a>\n    <\/div>\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"live\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/atomico\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Atomico-Clip-Centreslice_Optomised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Atomico_Frame_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_dd010e465acf6c06388bf15ff8d0e3d2\"\n                title=\"ATOMICO Investor Summit\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Atomico_Frame_OPTIMISED-1600x570.jpg\"\n                alt=\"ATOMICO Investor Summit\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">ATOMICO<\/span>\n           <span class=\"artist\">Investor Summit<\/span>\n        <\/span>\n    <\/a>\n    <\/div>\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"post\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/decca-records-umg\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/COLLIER_CLIP_forGRID.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Jacob-Collier.00_01_44_21.Still004_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_2145e5e43fcfa8643cf1c66f2b91e5dd\"\n                title=\"DECCA RECORDS \/ UMG Jacob Collier\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Jacob-Collier.00_01_44_21.Still004_OPTIMISED-1600x570.jpg\"\n                alt=\"DECCA RECORDS \/ UMG Jacob Collier\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">DECCA RECORDS \/ UMG<\/span>\n           <span class=\"artist\">Jacob Collier<\/span>\n        <\/span>\n    <\/a>\n            <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/\" class=\"cta button btn-white\">MORE<\/a>\n    <\/div>","protected":false},"featured_media":790,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Production | Post Production | Plum Guide | TENTACLE<\/title>\n<meta name=\"description\" content=\"Tentacle is a video production company. End to end production for pitch film. Creative storyboards, video shoot, editing, motion design &amp; post production. Contact us today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.tentaclelive.net\/work\/plum-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Production | Post Production | Plum Guide | TENTACLE\" \/>\n<meta property=\"og:description\" content=\"Tentacle is a video production company. End to end production for pitch film. Creative storyboards, video shoot, editing, motion design &amp; post production. 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