{"id":782,"date":"2022-10-10T14:06:49","date_gmt":"2022-10-10T14:06:49","guid":{"rendered":"https:\/\/tentacle.wpengine.com\/?post_type=work&#038;p=782"},"modified":"2023-07-25T17:49:27","modified_gmt":"2023-07-25T16:49:27","slug":"tag-heuer","status":"publish","type":"work","link":"https:\/\/wordpress.tentaclelive.net\/work\/tag-heuer\/","title":{"rendered":"TAG HEUER"},"content":{"rendered":"\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/TH_Loop_05_optimised.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">Watch brand TAG Heuer needed a 3-min film to project onto the tallest building in the world, the Burj Khalifa in Dubai.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">Creative agency Electric Theatre Collective came to us with a rough cut of the film, and a request to bring more excitement and cohesion to the edit. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">As an abstract mashup of watch commercials, cropped to the shape of the skyscraper, devising a meaningful and engaging sequence took skill and imagination.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-dark-color has-text-color\">Once our creative team had worked with the director to establish a fresh approach, our editor spent two days turning up the excitement.<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">When everyone was happy with the edit, the project went back to ETC\u2019s internal designer to add brand animations and transitions.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/TH_Loop_04_optimised.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/TH_Loop_02_optimised.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">A week later, the film was screened a half-mile tall in downtown Dubai.<\/h3>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-color has-green-background-color has-text-color has-background is-layout-constrained wp-container-4 wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:80px;padding-right:5%;padding-bottom:100px;padding-left:5%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">&gt; More?<\/h2>\n<\/div>\n\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"live\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/west-ham-united\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/WESTHAM_Clip01_optimised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SELECTS_LIVE.00_23_24_06.Still018_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_0f18963741a910a754ec385d68917222\"\n                title=\"WEST HAM UNITED Premier League LED Show\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SELECTS_LIVE.00_23_24_06.Still018_OPTIMISED-1600x570.jpg\"\n                alt=\"WEST HAM UNITED Premier League LED Show\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">WEST HAM UNITED<\/span>\n           <span class=\"artist\">Premier League LED Show<\/span>\n        <\/span>\n    <\/a>\n    <\/div>\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"post\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/nike\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/NIKE_CLIP_optimised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SQUARE-SEQ.00_00_06_10.Still004_OPTIMISED-1080x570.jpg\" \n                src=\"\" \n                id=\"block_5c128c1c0db1dc0250c32cbdcf9dc223\"\n                title=\"NIKE Air Max Day\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SQUARE-SEQ.00_00_06_10.Still004_OPTIMISED-1080x570.jpg\"\n                alt=\"NIKE Air Max Day\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">NIKE<\/span>\n           <span class=\"artist\">Air Max Day<\/span>\n        <\/span>\n    <\/a>\n    <\/div>\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"live\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/vanishing-twin\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/VANISHING_TWIN_CLIP_optimised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SELECTS_POST.00_37_06_22.Still012_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_2ca7581b0ae512a0e89b729a3f25706c\"\n                title=\"VANISHING TWIN Pensiero Magico\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SELECTS_POST.00_37_06_22.Still012_OPTIMISED-1600x570.jpg\"\n                alt=\"VANISHING TWIN Pensiero Magico\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">VANISHING TWIN<\/span>\n           <span class=\"artist\">Pensiero Magico<\/span>\n        <\/span>\n    <\/a>\n            <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/\" class=\"cta button btn-white\">MORE<\/a>\n    <\/div>","protected":false},"featured_media":784,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post Production Studio | Film Editing | Tag Heuer | TENTACLE<\/title>\n<meta name=\"description\" content=\"TENTACLE editing and post production. Video editing for TAG Heuer\u2019s experiential video that was projected onto the world&#039;s tallest building in Dubai. Contact us today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.tentaclelive.net\/work\/tag-heuer\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Post Production Studio | Film Editing | Tag Heuer | TENTACLE\" \/>\n<meta property=\"og:description\" content=\"TENTACLE editing and post production. Video editing for TAG Heuer\u2019s experiential video that was projected onto the world&#039;s tallest building in Dubai. 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