{"id":766,"date":"2022-10-07T16:24:00","date_gmt":"2022-10-07T16:24:00","guid":{"rendered":"https:\/\/tentacle.wpengine.com\/?post_type=work&#038;p=766"},"modified":"2023-07-25T17:49:42","modified_gmt":"2023-07-25T16:49:42","slug":"ballantines","status":"publish","type":"work","link":"https:\/\/wordpress.tentaclelive.net\/work\/ballantines\/","title":{"rendered":"BALLANTINE&#8217;S"},"content":{"rendered":"\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Ballantines-Clip-4-4x5_1.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">A series of social ads for Ballantine\u2019s whisky needed editing to suit four distinct markets, each with different languages and cultural sensitivities.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">The ads would be comprised of footage, titles, music and VO. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">Each language would need not only its own title layouts and timings, but also different labels on the whisky bottles.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-dark-color has-text-color\">Our focus for the edit was energy and engagement, and optimising the timing of the copy relative to the music.<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color\">Having first edited the music, we focused on the picture edit and motion design for the English version. Then our editor and designer moved on to the Spanish, Hungarian and Ukrainian variants, whilst our flame artist handled the product swaps.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Ballantines-Clip-3-4x5_1.mp4\"><\/video><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull is-style-small-nopad has-charcoal-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:80px;padding-bottom:80px\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><video autoplay loop muted playsline playsinline autoplay loop muted playsline src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Ballantines-Clip-1-4x5_1.mp4\"><\/video><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-green-color has-text-color\">These bottles getting passed around in dark spaces required some advanced modelling in 3D, with careful manipulation of lighting and reflections.<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">After replacing every bottle in each edit, we onlined and delivered all 36 deliverables in three aspect ratios.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group alignfull has-white-color has-green-background-color has-text-color has-background is-layout-constrained wp-container-4 wp-block-group-is-layout-constrained\" style=\"border-radius:0px;padding-top:80px;padding-right:5%;padding-bottom:100px;padding-left:5%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\">&gt; More?<\/h2>\n<\/div>\n\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"post\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/national-geographic\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/06\/NATGEO_CLIP_LOOP_optimised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/06\/Nat-Geo.00_00_15_05.Still002.TreesWoman_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_75eb5e2f0852c7514b2396cdd258c9ba\"\n                title=\"NATIONAL GEOGRAPHIC Secrets In The Mist\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/06\/Nat-Geo.00_00_15_05.Still002.TreesWoman_OPTIMISED-1600x570.jpg\"\n                alt=\"NATIONAL GEOGRAPHIC Secrets In The Mist\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">NATIONAL GEOGRAPHIC<\/span>\n           <span class=\"artist\">Secrets In The Mist<\/span>\n        <\/span>\n    <\/a>\n    <\/div>\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"post\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/diana-ross-2\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Diana-Ross_3_optimised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Diana-Ross.00_00_47_05.Still005_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_9f191ffba336676d2ed7087b1a41b8cf\"\n                title=\"DIANA ROSS Album Sizzle\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/Diana-Ross.00_00_47_05.Still005_OPTIMISED-1600x570.jpg\"\n                alt=\"DIANA ROSS Album Sizzle\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">DIANA ROSS<\/span>\n           <span class=\"artist\">Album Sizzle<\/span>\n        <\/span>\n    <\/a>\n    <\/div>\n\n<div class=\"wp-block-ten-block-video-wide ten-block-video-wide alignfull\" data-type=\"live\">\n    <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/publicis-groupe\/\">\n                    <span class=\"video-content\" data-videosrc=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/PUBLICIS_Clip02_optomised.mp4\">\n                <video\n                poster=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/PUBLICS.00_03_50_01.Still003_OPTIMISED-1600x570.jpg\" \n                src=\"\" \n                id=\"block_6f8507ae6f7544b5eaf3da44a6708080\"\n                title=\"PUBLICIS GROUPE Hybrid Pitches\"\n                loop\n                webkit-playsinline=\"true\"\n                playsinline=\"true\"\n                muted=\"muted\"\n                >\n                <\/video>\n                <img\n                src=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/PUBLICS.00_03_50_01.Still003_OPTIMISED-1600x570.jpg\"\n                alt=\"PUBLICIS GROUPE Hybrid Pitches\"\n                >\n            <\/span>\n                <span class=\"titles\">\n            <span class=\"title\">PUBLICIS GROUPE<\/span>\n           <span class=\"artist\">Hybrid Pitches<\/span>\n        <\/span>\n    <\/a>\n            <a href=\"https:\/\/wordpress.tentaclelive.net\/work\/\" class=\"cta button btn-white\">MORE<\/a>\n    <\/div>","protected":false},"featured_media":767,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VFX Compositing | Post Production Studio | Ballantine\u2019s | TENTACLE<\/title>\n<meta name=\"description\" content=\"Tentacle is a post production and live production company. VFX compositing &amp; motion design services for Ballantine\u2019s social media video revisions. Contact us today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordpress.tentaclelive.net\/work\/ballantines\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VFX Compositing | Post Production Studio | Ballantine\u2019s | TENTACLE\" \/>\n<meta property=\"og:description\" content=\"Tentacle is a post production and live production company. VFX compositing &amp; motion design services for Ballantine\u2019s social media video revisions. Contact us today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordpress.tentaclelive.net\/work\/ballantines\/\" \/>\n<meta property=\"og:site_name\" content=\"TENTACLE\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-25T16:49:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordpress.tentaclelive.net\/wp-content\/uploads\/2022\/10\/SELECTS_POST.00_31_11_04.Still013_OPTIMISED.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordpress.tentaclelive.net\/work\/ballantines\/\",\"url\":\"https:\/\/wordpress.tentaclelive.net\/work\/ballantines\/\",\"name\":\"VFX Compositing | Post Production Studio | Ballantine\u2019s | TENTACLE\",\"isPartOf\":{\"@id\":\"https:\/\/wordpress.tentaclelive.net\/#website\"},\"datePublished\":\"2022-10-07T16:24:00+00:00\",\"dateModified\":\"2023-07-25T16:49:42+00:00\",\"description\":\"Tentacle is a post production and live production company. 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The ads would be comprised of footage, titles, music and VO. Each language would need not only its own title layouts and timings, but also different labels on the whisky bottles. Our focus&hellip;","_links":{"self":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/work\/766"}],"collection":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/media\/767"}],"wp:attachment":[{"href":"https:\/\/wordpress.tentaclelive.net\/wp-json\/wp\/v2\/media?parent=766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}